We Build Brand Confidence, credibility, and clarity through value-driven design. We use our proven brand strategy framework to position you as a leader in your industry, identify your ideal customer, and reach your goals to grow your business.

Brand

Identity

We'll bring your

BRAND TO LIFE

with our strategy framework, logo design, and identity guide.

Brand Strategy

Brand strategy is putting a plan in place that establishes who you are as a brand and how you are going to convey that to your audience. While brand strategy still includes those things you think about when you hear branding, like the logo, colours, and fonts, it focuses more on the intangible aspects of your business and how they inform those creative decisions. This will include establishing your purpose, values, unique selling proposition, target audience, positioning, and other aspects that define your brand, and using them to determine how your brand is represented through visuals, content, customer service, partnerships and more.

Logo Design

A logo is probably the first thing that most people think of when they think about branding, and while it is not all that makes up a brand, it is a vital part of your identity. A logo is defined as a symbol that can represent your company, what you do, who you are, your product or service, your customers and your values, and works as a recognizable brand element for your audience. Logo design will focus solely on the creation of your mark, but will take into consideration all of the work you have done on your brand strategy. It needs to be simple, easily recognizable, scaleable, and unique. Your logo will help differentiate you from your competition.

Brand Identity

Alongside a logo, there are several other visual elements that make up your brand and together they create your brand identity. Brand identity design will determine what these elements, such as your logo, colors, fonts, imagery, icons, patterns and more look like, and how they are used and applied across all of your touchpoints. This process often results in brand guidelines which explain in detail what your visual identity entails and show examples of it in action. A complete brand identity design ensures that your brand is professional, cohesive and consistent, no matter where it is encountered, creating a better, more engaging and trustworthy experience for your audience!

Drains to Ocean Brand Identity Stylescape
Drains to Ocean Brand Identity Stylescape
Drains to Ocean Brand Identity Stylescape
Drains to Ocean Brand Identity Stylescape
Drains to Ocean Brand Identity Stylescape
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