Your personal brand is critical to building an identity that helps advance your career and life. And the best way to build a strong personal brand? Be strategic, find a niche with your interests, and stay consistent.
Most people think of businesses when they think of a brand, all individuals also have a brand. Think of it as what people say and think about you. It encapsulates your talents as well as who you are, and it’s how you can differentiate yourself from others.Your brand is both what you stand for, and what you do.
So how does one create the perfect personal brand? The best personal brands are unique, authentic, and trustworthy. They build a strong reputation about you that can help you personally and professionally.
Here are a few tips:
A personal brand is the best way to stand out in a crowded marketplace. With so many people vying for attention, your personal brand can help you get noticed and land opportunities that are right for you. It’s not just about what you say—it’s also about how you look online.
The best personal brands are unique, authentic, and trustworthy. They build a strong reputation about you that can help you personally and professionally.
You want your personal brand to be an honest reflection of who you are, what skills you possess, and what your aspirations are. Think about which aspects of yourself you value most or enjoy the most. Then figure out where your talents lie. Write down everything that comes to mind without censoring yourself.
Even if the answers to these questions changeover time, that’s okay. Your personal brand evolves as you do, so it’s critical that you be honest now and accept that your image may change over time. If you aren’t sure how to answer these questions, ask friends, coworkers, and family. They see you in a way you can’t see yourself, and it can help you build a more holistic image of yourself. Once you’re aware of these different parts of yourself, you can begin crafting an image that aligns with it and helps get you where you want to go. What drives me?
Leveraging your differences is critical for brand-building. If you’re similar to everyone else out there, your personal brand won’t be very personal. Those who stand out are remembered. That’s where your unique value proposition comes into play. It is a short statement that encapsulates what you uniquely offer that no one else does. When it comes to defining your unique value proposition, there are two steps you should take:
It’s critical not to make the mistake of trying to appeal to the masses, but important to define your niche and then work to appeal to your target audience.
If you’re launching a business, your personal niche should be well-aligned with your business. If you want to build a brand to further your career, your niche should be in a specific area of your work.
To determine your niche, start with a broad category that interests you, such as sales, marketing, or finance. From there, narrow down the list at least three times:
The first is incredibly broad and encompasses so many different subjects that it will be really difficult to set yourself apart. The second provides with you a well-defined service that you offer to a well-defined audience. It’s much easier to be an expert in a small niche than a massive one.
Here are some benefits of niche marketing:
If you don’t have one, it’s time to make one. There are website builders out there, or you may want to consider hiring someone to build a custom site for you. We can help you build a unique personal website to start building your brand.
Your personal website should include the following:
These are the main platforms that people use for personal branding: LinkedIn, Twitter, Facebook and Instagram. While it’s vital that these platforms align to tell a cohesive message, you may want to consider focusing on one to start.
LinkedIn - LinkedIn has transformed into a legitimate“social” media platform, rather than just a copy of your resume.
Twitter - Follow leaders in your desired niche, comment thoughtfully on their posts, retweet them, and begin tweeting insightful thoughts of your own. Jump onto relevant hashtags where you can.
Facebook - High-engagement is imperative when it comes to Facebook. It is important to focus on quality over quantity, otherwise your posts can easily get lost in the noise. Consider incorporating tactics like live-streaming into your strategy.
Instagram - Instagram branding should be a priority. Instagram is particularly relevant and powerful for scaling personal brands. It's the best place to show your best self to the world.
Focusing on your niche, using relevant hashtags, and most of all, staying consistent is the most critical key to success.The more meaningful conservations you have with those in you niche, the more visibility you’ll get.
Many people think giving away free content is a mistake. If you give it all away, why would people hire you or pay you?
It’s actually the opposite. Providing valuable, genuinely helpful free content proves that you know what you’re talking about.It showcases your expertise. If the free advice works, imagine what paying you would do?
Make sure all content you post genuinely helpful and insightful. You want to be known as a trusted authority.
Research on what subjects within your niche are generating buzz. You can then jump on trends relevant to your niche to make sure you’re in the conversation.
Cover all types of content. Posting only video or only text gets stale quickly. Share different types of content across all platforms. These content types include:
You can share this content on the many platforms available, including:
Sharing a variety of content across multiple platforms increases your visibility and helps you build your brand more quickly.
Now’s the time to emphasize the importance of adding value to your audience. Making content that’s insightful, engaging, and that truly helps your audience is a key.
Don’t settle for fluff or trite advice.Provide your audience with content that will make a real difference, and give them value.
While amassing a following may seem impressive, it doesn’t do anything if nobody engages with you. Building a community means creating a place where people talk with you and each other, getting to know one another and helping each other out.
If you’re looking to generate business, this is an excellent way to differentiate yourself. If you simply want your name out there to advance your career, this helps.
To start building a community, consider these strategies:
While building a personal brand is a lot of work, the payoff is enormous when done correctly. Personal brand sallow you to build a network of professionals who see your worth and think of you first when new opportunities arise.
Whether you’re looking to generate business, accelerate your career, or never job hunt again, a personal brand can get you there.
If you’re ready to start building your personal brand lets start with a unique personal website. The sooner you start developing your brand, the better! Personal branding will be a key skill that can help you get better jobs or promotions at work, and grow your business so it's important to start as soon as you can. MY Design Group specializes in creating personal brands.
MY Design Group is a web design and brand company located in Huntington Beach, CA. We love working with local clients. If you need help with a website, branding or marketing collateral, let’s talk.